3-day Virtual Seminar

Paid Media Strategy & Google Ads Campaign Foundations

Overview

This webinar will train participants in Paid Media Fundamentals with a focus on Google Ads campaign foundations.

Participants will learn how to:

• Plan a paid campaign strategy based on business goals
  
• Understand Google Ads account structure
  
• Select correct campaign type (Search/Display/Video/Performance Max)
  
• Do keyword research and targeting
  
• Create ad copies that convert
  
• Set budgets, bidding and tracking
  
  • Avoid common mistakes that cause budget waste

The focus is on building a strong paid advertising foundation so participants can run campaigns professionally.

Why you should Attend

• Are you spending money on ads but not getting results?
  
• Are leads coming but not converting into customers?
  
• Do you struggle to select the right Google Ads campaign type?
  
• Do you want to learn real paid strategy used by agencies?
  
• Do you want to understand how to plan budget and ROI for ads?
  
• Do you want to start a career in performance marketing?
  

Areas Covered in the Session

• Introduction to Paid Media:
  
  • what is paid media
    
  • why businesses invest in ads
    
  • paid media vs organic marketing
    
• Paid media strategy fundamentals:
  
  • objective-based advertising
    
  • defining target audience & buyer intent
    
  • funnel concept (TOFU / MOFU / BOFU)
    
• Google Ads overview:
  
  • Google Ads ecosystem
    
  • Search Network vs Display Network
    
  • YouTube Ads & Video reach basics
    
• Google Ads account structure:
  
  • Account ? Campaign ? Ad Group ? Ads ? Keywords
    
• Campaign types explained:
  
  • Search Campaign (lead intent)
    
  • Display Campaign (awareness/remarketing)
    
  • Video Campaign (brand + reach)
    
  • Performance Max (overview + use case)
    
• Keyword planning basics:
  
  • intent-based keyword selection
    
  • short-tail vs long-tail keywords
    
  • negative keywords (must for budget control)
    
• Match types in Google Ads:
  
  • broad
  • phrase
  • exact
    
• Creating effective ads:
  
  • headlines and descriptions
    
  • ad extensions (assets) overview:
    
    • call, sitelinks, callouts, location
      
• Landing page fundamentals:
  
  • message match
    
  • form design
    
  • CTA placement
    
  • trust elements
    
• Budgeting & bidding basics:
  
  • CPC / CPA concept
    
  • bidding strategies overview
    
  • daily budget planning
    
• Tracking essentials:
  
  • conversion tracking importance
    
  • Google Tag Manager overview
    
• Basic optimization approach:
  
  • improving CTR
    
  • Quality Score basics
    
  • A/B testing ads
    

Who Will Benefit

• Digital Marketing Executives
  
• Performance Marketing Executives
  
• PPC Executives / Google Ads Specialists (Beginners)
  
• Business owners / entrepreneurs
  
• Sales & lead generation teams
  
• Social media marketers moving into paid ads
  
• Students looking for digital marketing job roles
  
• Freelancers & agency beginners