Employee Advocacy for HR Professionals
Duration: 60 Minutes
17 Days Left To REGISTER
Id: 211816
Serena Ittoo
Overview
This high-impact session teaches HR professionals how to become confident, strategic advocates for their organisation - both internally and externally.
The webinar covers how HR can communicate effectively, build trust, support employer brand efforts, and use advocacy to enhance recruitment, retention, culture, and employee experience. Attendees will learn how to share content safely, ethically, and in alignment with organisational goals.
Why you should Attend
Without a guided approach, HR-driven advocacy can create risks: inconsistent messaging, unclear boundaries on what HR can say publicly, and potential exposure to legal or compliance issues. If HR is not intentionally shaping the narrative, misinformation, disengagement, or external perception can fill the gap.
This session gives HR professionals the clarity, structure, and confidence needed to represent their organisation authentically-without crossing compliance boundaries or exposing the business to reputational risk.
Areas Covered in the Session
- What "HR advocacy" is and how it differs from general employee advocacy
- The strategic role of HR as an organisational storyteller
- How HR can strengthen employer brand credibility
- Guidelines for compliant and ethical HR representation online
- How to communicate HR initiatives in a way that builds trust
- Practical examples of HR-led advocacy (recruitment, culture, DEI, wellbeing)
- How to identify “advocacy-friendly” content HR can share
- How to partner with Marketing & Communications to align messaging
- Managing risk: confidentiality, compliance, and organisational boundaries
- Advocacy pathways for HR (internal comms, thought leadership, public content)
Who Will Benefit
- HR Managers and HR Business Partners
- Talent Acquisition Leaders
- Employee Engagement and Culture Professionals
- Employer Brand Specialists
- People & Culture Directors
- HR Generalists seeking career growth
- Internal Communications Partners
- Small Business HR Owners
Speaker Profile
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.
Access Recorded Version
One Attendee / Group Attendees
Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)